As an email sender you have to make a lot of very tough decisions. Who should you mail to? What should you say? How often should you say it?
Deciding not to send to an address like joseph.schmo@yahooc.om isn’t one of those decisions Sender Score’s industry-leading ECOA and List Hygiene services are the easy way to make sure all the addresses on your list are valid and up-to-date. Leaving you free to focus on life’s more perplexing questions. Like paper or plastic?
While it may be obvious that mailing to junk addresses isn’t going to help your business, it may not be obvious just how much it can hurt it. In addition to wasting resources, sending emails to bad addresses can damage your reputation. And that can hurt your ability to communicate with your customers, and ultimately your bottom line.
It all starts with a single bad address: A customer changes jobs and their old address is deactivated. A customer enters an invalid email address accidentally. A customer enters an invalid address on purpose. Whatever causes the problem the results are the same. Now every time you mail to your list, you are mailing to a bad address. As the problem escalates, a larger and larger percentage of your messages become undeliverable. It doesn’t take long for the ISPs to notice. Soon your reputation score begins to plummet. Now all of a sudden your messages are treated differently – even the ones that were sent to valid addresses. Messages that used to make it to the inbox are now put in the bulk folder. Messages that used to make it to the bulk folder are now blocked. Messages that used to be blocked... Well, they’re still blocked.
Luckily, Sender Score offers two very simple ways to protect your reputation and prevent this unfortunate state of affairs:
Eight percent of the average email list consists of undeliverable addresses. Sender Score’s List Hygiene Service uses hundreds of proprietary algorithms to locate the bad addresses and save you countless dollars. Whether it’s data entry errors, garbage addresses or expired domains, our List Hygiene service will get rid of them before they damage your reputation.
The only thing better than getting rid of bad addresses is replacing them with good ones. Sender Score’s ECOA service is the consumer-friendly way to keep in touch with your customers no matter how often they change email addresses. And unlike some ECOA services that obtain new addresses using questionable practices, our ECOA is one hundred percent customer reported – protecting your customer’s privacy and your reputation.
For more information on how Sender Score ECOA and List Hygiene can make you a more successful sender, contact us.
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