In old movies, it was easy to spot the bad guys – they were the ones with the evil-looking moustaches. Unfortunately, malicious emails don’t come equipped with sinister facial hair. In fact, as an ISP or Mail Administrator, distinguishing the useful commercial email your customers rely on from the spam they hate can be extremely difficult. That’s why Sender Score Certified, the industry’s leading whitelist, is such a valuable tool.
The Sender Score Certified program is a network of trust (sort of like those teambuilding exercises at the company picnic but less socially awkward). Exemplary email senders agree to submit themselves to a rigorous inspection of their sending practices. In return, ISP or Mail Administrators like you look favorably upon emails sent by those senders. The senders profit from increased deliverability rates and ROI. You profit from a simplified email screening process and happier customers. The program has been so successful because it is a great service for both Senders and ISP or Mail Administrators. ISP or Mail Administrators use the list because of the high quality and size, not because they receive money. In fact, it’s currently used on more than 600 million mailboxes.
By adding Sender Score Certified to your filtering arsenal, you can confidently and aggressively target spam with less risk of accidentally filtering the messages your customers actually want. Top Internet services providers like Windows Live Hotmail use Sender Score Certified in their filtering decisions.
So do leading filtering solutions such as Spam Assassin, IronPort Systems and Barracuda Networks. ISPs, filtering companies and major corporate and educational receivers rely on Sender Score Certified to protect more than 40 percent of all email inboxes, including 67 percent of all consumer inboxes.
Overall, ISP or Mail Administrators query the Sender Score Certified whitelist more than five billion times per day.
For the program to work, it’s essential that only the best senders are allowed to join. That’s why we make sure every sender meets our extremely stringent requirements and constantly re-check to make sure they maintain those high standards.
Technical Implementation
In today’s world, more and more people are relying on email as their primary communications medium. That means the demand for more accurate, more responsive message filtering will only continue to intensify. While it may never be possible to weed out every bad email while letting through every good one, contact us today and we can help you get a whole lot closer to that worthy goal.
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