We look at the problems facing the email industry. Then we work to solve them. Sometimes that requires innovative technologies. Sometimes it just requires thinking about things in a different way. Usually, it requires both. That’s why we offer a range of different solutions.
Use the handy tabs on the left to tell us a little bit about who you are or what you're interested in.
Because creating good email isn’t easy. The content has to be relevant. It has to look right. It has to be sent to the right people. And of course, it has to make it to their inbox.
That’s the good news. The bad news is that selling your subscriber base the wrong way can turn your adoring audience into an angry mob.
Another way to say that is: Our mission is to keep the world safe from unwanted email. Does that sound a bit like your mission?
When you’re done pondering this, here are some of the ways we can help your clients get more emails into the inbox (and help increase your revenue in the process).
Let us help you beat the competition and offer your clients email lists that are more targeted, more reliable and more cost-effective.
Here are some ways you can endure less uncertainty, less wasted effort and less hassle, while giving your clients email lists that are more targeted, more reliable and more cost-effective.
— Matt Blumberg CEO & Chairman
Use the handy tabs on the left to tell us a little bit about who
you are or what you're interested in.
— George Bilbrey GM of Delivery Assurance Solutions
— Craig Swerdloff GM of Customer Acquisition Solutions
— Chad Malchow VP of Business Development
— Stephanie Miller VP of Strategic Solutions
Come join the fun!
Return Path is an Inc. 500 Company
Sep
04
By Stephanie Miller
Global Markets Catalyst
Email works. In fact, email is the highest ROI channel by far. Email marketing returns $57.25 for every dollar spent, more than 150 percent greater than the ROI for non-e-mail online marketing (Source: DMA, 2007).
But perhaps email works too well for our own darn good. The revenue that we generate every time we send out a generic, non-segmented blast mailing masks a lot of missed opportunities. For too many marketers, email revenue per subscriber is not growing and more and more subscribers are simply ignoring our messages.
That is because most email marketing today is pretty terrible. It's irrelevant, poorly timed, creatively uninteresting and completely generic. The vast majority of us still follow a batch and blast broadcast approach that will never make our email messages relevant to most of our subscribers most of the time. The opposite is true. ...
Tell me moreCategories: Response
Sep
03
By Bonnie Malone Fry
Director, Strategic Services
Having recently experienced some health issues that caused a variety of challenges in my daily life, I've come to abruptly realize the importance of minor body parts. For example, when your entire foot is numb, attempting to wear a shoe with a heel strap is more challenging than you would imagine. Since you cannot feel whether or not the strap is secure around your heel, you are left feeling terribly insecure and checking to be sure your shoe is still on your foot rather frequently. This unfortunate (although sometimes amusing) experience lead me to think of the important, often neglected, minor parts of an email. Naturally, we marketers focus on optimizing subject lines, headlines, creative design, and content - - these areas typically return the most for our investment. However, there are some rather "important minor body parts" that we should examine more regularly ...
Tell me moreCategories: Response
Aug
25
By Anita Absey
SVP, Sales & Marketing
We have something big to say...
THANK YOU CLIENTS!
This week is about you! All this week everyone at Return Path is making an extra effort to recognize our clients, who are valued members of the email community.
Thank you for your positive contributions to the email universe. Thank you for your efforts to provide effective, relevant email to your customers. Thank you most of all for your partnership and willingness to allow us to show you the "path" to inbox nirvana.
Tell me moreCategories: News
Aug
20
By Margaret Farmakis
Director, Strategic Services
A few weeks ago I wrote a posting titled, "Is It Time to Retire the Open Rate" and asked you to respond with your comments and feedback on this often debated and somewhat controversial topic. I included a few specific questions to get you inspired, such as whether or not you track open rates, what makes a "good" open rate and what metrics are most important to you. I received a number of interesting and insightful comments.
A handful of readers felt that the open rate continues to serve an important function in tracking program success. Trevor Hunter wrote that the open rate was the easiest metric to use when gauging the overall effectiveness of a list over time, while Karl Kleinbach still found the open rate useful for testing subject lines and commented that "accuracy is less important than relative performance," especially in the context of A/B split testing results.
Speaking of accuracy, our own Neil Schwartzman, director of standards and security for Sender Score Certified, questioned whether or not the factors that can skew email open rates (e.g., the preview pane, email clients defaulting to "images off" for message viewing) are as prevalent as marketers suspect ...
Tell me moreCategories: Response
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