Aug
12
Combined Scope, Scale, Expertise to Address Hot Demand for Email in Direct Marketing, Mobile and Web 2.0 Applications
New York, NY, and Mountain View, CA -August 12, 2008- Two of the pioneers in email reputation management and deliverability services today joined forces to create a new company that can better address the needs of senders, receivers and consumers to ensure trusted email delivery despite growing online threats. Return Path, Inc., the largest email deliverability service provider, will acquire its closely held competitor, Habeas, Inc. The agreement creates a new, integrated email reputation management and deliverability services provider delivering a variety of comprehensive services to more than 1,500 clients globally.
Despite the hype around newer technologies, email continues to thrive as the most pervasive of all business communications tools. According to a May 2008 study by research firm Ipsos, more than 67 percent of consumers prefer email over other online vehicles and 65 percent believe this will continue to be the case in five years.
"Email is by far the most relied upon channel for business communications, and today's news will help ensure the vitality of email for many years to come," said Matt Blumberg, Chairman & CEO of Return Path. "Return Path pioneered email deliverability five years ago ...
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Jun
03
Eighty Five Percent of Marketers' Initial emails Lacked Personalization According To Return Path's New Subscriber Experiences Study
New York, New York and Denver, CO - For Immediate Release - Eighty five percent of companies failed to personalize the first email message sent to new subscribers, Return Path discovered with its new Return Path Subscriber Experiences study. This lack of customization, combined with other missed opportunities, leaves marketers unable to leverage the true power of email marketing.
Return Path, the leading email performance management company, conducted the study by subscribing and studying the email programs of 61 companies from the retail, consumer goods, travel, and media/entertainment industries.
The problem is not lack of data. Marketers are collecting information at sign-up that could be used to personalize their initial and subsequent emails. ...
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Jan
28
Sender Score Certified bolsters consumer confidence that when signing up for an e-mail newsletter or e-mail communication from a company enrolled in the program, those e-mails will be successfully delivered and not misidentified as spam. Only highly-reputable organizations that have passed a rigorous screening process and maintain the highest industry standards with their e-mail programs qualify for Sender Score Certified.
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Nov
28
Leading business and consumer sites offer advertisers a diversity of prospects
NEW YORK (November 28, 2007) - Return Path announced today that it has added three top-tier online publishers to its Postmaster Network. These sites - Forbes.com, Fotolog and TravelerID - represent a diverse audience of business professionals and consumers.
"Adding these sites significantly enhances our network offering by giving agencies and advertisers a more diverse choice of prospects to target through both email list rental and online lead generation," says Craig Swerdloff, vice president and general manager of Return Path's Postmaster Network.
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