Press Release: 85 Per Cent of Email Marketers in the UK Collect Personal Data Yet Fail To Use It

Two In Five Firms Shun Their Online Customers

New research today reveals that UK companies are collecting personal and demographic data on their email subscribers but fail to use it.

The report, Creating Subscriber Experiences That Maximise Returns for UK Email Marketers, from Return Path, the world's leading email deliverability services company, also shows that UK organisations are failing to follow email marketing best practice and risk generating spam complaints - even from subscribers who have specifically requested to receive messages. This can lead to ISPs blocking all messages from that organisation, significantly damaging the effectiveness of their email marketing strategies.

Personal Data

The report shows that 85 per cent of companies that collect personal data on subscribers fail to use this valuable information to make their marketing messages and offers more relevant to individuals. ...

Categories: Press Releases

Study Finds Some Top Brand Marketers Are Struggling To Provide Adequate Email Unsubscribe Options

Twenty Percent of Marketers Sent Additional Email Messages To Consumers After Confirming The Person Had Unsubscribed

New York, New York, Denver, CO, and Mountain View, CA - For Immediate Release -Twenty percent of top brand marketers sent additional emails to subscribers after confirming an unsubscribe request, Return Path discovered with its new research study titled Keeping the Subscriber Experience Positive After "Unsubscribe Me." Eleven percent of the companies studied emailed subscribers more than 10 days after confirming an unsubscribe request - a violation of the federal CAN-SPAM Act. Marketers risk impacting their overall email reputation with spam complaints if they have a faulty email unsubscribe process.

Return Path, the leading e-mail deliverability and reputation management company, conducted the study by unsubscribing from the email lists of 45 companies from the retail, consumer goods, travel, and media/entertainment industries. Return Path originally subscribed to these email lists to conduct its Subscriber Experiences study.

"We conducted the Subscriber Experiences and Unsubscribe Experiences studies, because we were concerned that marketers were having issues with two very important points of contact with their email subscribers - at the beginning and the end of the relationship," said Bonnie Malone, Director of Strategic Services. "Unfortunately, the studies confirmed our concerns. ...

Categories: Press Releases

Return Path to Acquire Habeas, Creates New Powerhouse for Trusted Email Delivery

Combined Scope, Scale, Expertise to Address Hot Demand for Email in Direct Marketing, Mobile and Web 2.0 Applications

New York, NY, and Mountain View, CA -August 12, 2008- Two of the pioneers in email reputation management and deliverability services today joined forces to create a new company that can better address the needs of senders, receivers and consumers to ensure trusted email delivery despite growing online threats. Return Path, Inc., the largest email deliverability service provider, will acquire its closely held competitor, Habeas, Inc. The agreement creates a new, integrated email reputation management and deliverability services provider delivering a variety of comprehensive services to more than 1,500 clients globally.

Despite the hype around newer technologies, email continues to thrive as the most pervasive of all business communications tools. According to a May 2008 study by research firm Ipsos, more than 67 percent of consumers prefer email over other online vehicles and 65 percent believe this will continue to be the case in five years.

"Email is by far the most relied upon channel for business communications, and today's news will help ensure the vitality of email for many years to come," said Matt Blumberg, Chairman & CEO of Return Path. "Return Path pioneered email deliverability five years ago ...

Categories: News | Press Releases

Study Finds Top-Brand Marketers Are Missing Out On the 1-to-1 Marketing Advantages Offered By email Marketing

Eighty Five Percent of Marketers' Initial emails Lacked Personalization According To Return Path's New Subscriber Experiences Study

New York, New York and Denver, CO - For Immediate Release - Eighty five percent of companies failed to personalize the first email message sent to new subscribers, Return Path discovered with its new Return Path Subscriber Experiences study. This lack of customization, combined with other missed opportunities, leaves marketers unable to leverage the true power of email marketing.

Return Path, the leading email performance management company, conducted the study by subscribing and studying the email programs of 61 companies from the retail, consumer goods, travel, and media/entertainment industries.

The problem is not lack of data. Marketers are collecting information at sign-up that could be used to personalize their initial and subsequent emails. ...

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