News Posts
Aug
19
Next time someone asks you if email marketing is worth the time or effort, send them to YouTube. Well, specifically to the new DMA/Email Experience Council channel that includes a dozen or so quick videos from industry luminaries talking about various aspects of email marketing - and how to do it well.
Thanks to tireless work by Lana McGilvray of Datran Media, who is co-chair of the DMA/eec Speakers Bureau along with Stacy Kirk of Silverpop, the YouTube channel was launched this month to help promote the value of email marketing to business, and to outline some best practices. The DMA hopes to continue to add to the library. Perhaps you will contribute one?
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Aug
17
By Bonnie Malone
Director of Response Consulting
Pundits in the email industry have been declaring the end of batch-and-blast email for years. Return Path wrote the obituary four years ago.
Oh, if only it were true.
Instead, our new study finds that way too many top-brand marketers ignore signs of inactivity and instead send the same type of message, at a high frequency, over and over and over and over.
In a follow up to our 2008 study of email practices amongst ecommerce companies, my colleague Stephanie Colleton and I analyzed email from 40 retailers who sent messages to a former buyer who did not open, click or purchase for more than a year and a half. What we found was not completely surprising, though it was a bit depressing.
Here were our key findings:
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Aug
14
By George Bilbrey
President
Poor email. It's always got a target on its back. The list of assassins is long, but fortunately they never succeed.
First, it was the young people who were going to kill email. Except they didn't.
Then it was ...
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Aug
11
By Angela Baldonero
SVP, People
I am very pleased and proud to announce that Return Path has been named one of the Best Places to Work in Colorado by the Society for Human Resource Management (SHRM) for the second year in a row!
This is an exciting honor for us. ...
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Jul
27
By Robert Barclay
Senior Product Manager
Today we are pleased to announce that we are launching some exciting enhancements to our Sender Score.
In 2005 when we launched the Sender Score reputation measure, it was the first-of-its-kind aimed at giving marketers real insight into how their email messages were being viewed by ISPs and other mailbox providers. Before then, reputation was largely a mystery. There were widely publicized best practices (i.e., keep complaints low, clean your list, don't hit spam traps ...) however ...
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Jul
26
Check out some recent mentions of Return Path
Stephanie Miller discusses "What's on the Minds of Email Marketers" about her experience leading a chat session at eM+C's Retail Marketing Conference & Expo and exposes myths about email on DirectMag.com. Stephanie also wrote an article about ...
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Jul
07
by J.D. Falk
Director of Product Strategy, Receiver Services
The Denver edition of Security BSides took place a few weeks ago in a garage turned art gallery on the far end of Denver's emerging Santa Fe Arts District, right on the border between historic working-class neighborhoods and a rambling wasteland of building supply warehouses.
The nearly all-male crowd, dressed in jeans and black t-shirts or IT casual, started the morning with bagels and copious amounts of strong, dark Daz Bog coffee while discussing other computer security and hacking conferences they'd been to, or were planning to attend. Two full kegs from local favorite Breckenridge Brewery arrived shortly after noon.
BSides started last year as an alternative alongside DEFCON, RSA, and other big security events, and follows the loose "un-conference" model popularized by BarCamps a few years ago. As one of the BSides regulars explained, "this isn't some square-ass, like, sit around, don't talk to people thing."
The presentation I enjoyed most was
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Jun
09
By Matt Blumberg
CEO & Chairman
Today Return Path is announcing the launch of a new product aimed at fighting phishing emails. Domain Assurance includes an audit and a registry to help brands properly authenticate all of the email and allow ISPs to confidently block unauthenticated email. The service leverages Return Path's relationships with more than 130 of top ISPs around the world and will launch with the participation of Yahoo!, Comcast, Cloudmark and Tucows.
Phishing messages are extremely dangerous, as they often contain links that lead to malware and viruses that can access private accounts and steal valuable personal data. These emails have a corrosive effect on brands as consumers become wary of any email from often-spoofed domains. ...
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Jun
07
By Angela Baldonero
SVP, People
I am extraordinarily pleased to announce that Return Path has been ranked one of the Top 20 Workplaces in the US! Winning Workplaces is a national organization with a mission to help small and medium-sized businesses create high-performance workplaces. Each year they recognize 20 companies for their Top Small Company Workplace Award. To be selected this year is an incredible achievement. Our Top 20 peers include cool companies like Patagonia and the New York Jets.
The Winning Workplaces award is featured in this month's Inc. magazine. Not only have we been selected as one of 20 winners but Inc. magazine also wrote an in-depth feature story
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Jun
04
By Stephanie Miller
VP, Global Market Development
Promoting self regulation of the email and digital marketing industries has been a hallmark of the US Federal Trade Commission's (FTC) approach to regulation. Catching and penalizing spammers has always been a central part of the agenda, but new privacy legislation introduced this year in the House of Representatives, along with a proposed provision to expand the powers of the FTC would both have significant impact on email marketers.
The DMA/Email Experience Council held a second annual webinar with the FTC to discuss these issues, which also included Tom Bartel, Return Path's chief privacy officer and VP, Receiver Services. I blogged about all the details for the DMA/eec. ...
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