Email Deliverability Posts
Aug
16
By Tom Sather
Director, Professional Services
If I had a nickel for every time that someone asked me for tips to get delivered to the inbox at Gmail, I wouldn't be writing this right now because I'd be retired and living on my own personal island. Gmail has been notoriously difficult for some senders because of lack of requirements and acceptable reputation metrics for getting inbox placement. I've listed five, simple tips to help you improve and maintain your delivery at Gmail.
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Aug
05
We've known for some time that setting a page background color using the body tag is a no-go; it gets ignored or stripped in a wide swath of webmail clients. The solution was instead to wrap the whole email within one 100% width table, and set that table's background to the desired color. Problem solved.
Now, however, this no longer works in Hotmail on Firefox.
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Our new episode of Reputation Radio is now available on iTunes. You can also get the MP3 directly here.
In this episode we interview Maria Pergolino of Marketo about B2B marketing, how it differs from consumer marketing and how it changes how you think about deliverability.
Is there someone in the email universe you think ...
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Jul
27
By Margaret Farmakis
Senior Director, Response Consulting
That's it - I'm unsubscribing from all the marketing emails I receive.
I'm going undercover for three months, removing all my marketing email subscriptions and tracking various data points in the opt-out experience to unearth the sometimes hazy business of the unsubscribe process for an upcoming Return Path email study.
I'm investigating how effective brands are in their response to me opting-out of receiving their emails. I'll also look into whether or not brands are providing their subscribers with a clear unsubscribe option. Failure to do so may result in subscribers preferring to complain to their ISP, if that's the easier option. This could lead to all of the brand's marketing messages getting diverted to the junk/spam folder or being blocked all together.
When it comes to the unsubscribe experience, I imagine many marketers will assume because I've unsubscribed from an email I'm not interested in their brand anymore. In fact, this 'rejection' could be for many reasons
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Jul
12
There's a thin line between perceptions of legitimate email and spam - just 1 percent difference, in fact.
That's what the findings of the Digital Marketing Association's Digital Tracker study looks like to me. When asked "What is most likely to prompt you to mark email as spam?" ten per cent of people responded "Products offered are illegal" and eleven percent said that it was because they had a "Lack of trust in brand concerned"
The research also suggests that legitimate senders of commercial email are encouraging spam complaints by simple poor email marketing practice.
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Jun
16
By Tom Sather
Director, Professional Services
As you've probably read, Microsoft recently unveiled some big new changes to Windows Live Hotmail that could have significant impact on marketers. My colleague George Bilbrey wrote about them in some detail in his Email Insider column with ideas for how marketers can start to prepare for the changes ahead. As George mentions, we see this as more than just a feature upgrade to Windows Live Hotmail. This is a continuation of a number of changes we've seen and more we anticipate from all the big mailbox providers in their ongoing battle to be the inbox of choice and to compete against social networks.
Having said that, here are my thoughts on changes specific to Windows Live Hotmail and how they might impact marketing programs:
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May
19
According to a new study from the CMO Council, 48% of respondents view 'acquisition of new accounts and opportunities' as a top priority for marketers. While we agree that it's important to invest in new business development, it's worth considering what you might be able to do to re-engage with inactive subscribers. ...
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May
18
By Melinda Plemel
Senior Receiver Relationship Manager
I've been seeing a few posting about Amazon EC2 Cloud lately, most recently from Word to the Wise about a the experience of Reddit.
In fact, we have had a couple clients that recently have explored this option and found themselves in difficult situations with ISPs and DNSBLs not wanting to accept mail being sent by Amazon EC2 IPs. In one example, the marketer spent a great deal of time getting set up with Amazon EC2 and the first email launch was blocked by a number of ISPs as well as being listed with a major blacklist. ...
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May
17
Categories: Email Deliverability
May
07
By Melinda Plemel
Senior Receiver Relationship Manager
Back in the UK that is.
Recently Gmail won a legal dispute to get the name Gmail back to its rightful place ... with Google.
According to the BBC, Google was not allowed to use the "gmail.com" domain in the UK because of a trademark dispute. ...
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