Use Holiday Traffic to Grow Your Lists

By: Tami Forman
Director of Strategic Services

With the holidays upon us, just a few simple strategies will let you leverage the extra traffic that the holidays bring to grow your email list for the long term...

Categories: Acquisition

Having Trouble with Email Acquisition?

By: George Bilbrey
GM of Delivery Assurance

There are a lot of good case studies about people using email for acquisition and not getting into trouble because of it. Unfortunately, in our deliverability business, we see a lot of folks getting into trouble because of list rental and/or co-registration vendors with less than stellar practices.

The problems that you are most likely to run into are mostly in the deliverability variety rather than...

Categories: Acquisition

DM News; Return Path Restarts Postmaster Direct Email Database

DM News Article

Categories: Acquisition

ClickZ News; Behavioral Targeting Applied to Email

ClickZ Article

Categories: Acquisition