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  • Want Powerful Email Tools in the Palm of your Hands?
    Today there are exciting new tools to help you realize your "marketer's fantasies" - email that is richer and more compelling, relevant and effective. Our latest whitepaper explores the latest technologies and how they can help your email program.
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  • 2009 Global Email Deliverability Benchmark Report
    20% of email goes undelivered. What If Your Emails Are Never Seen By Your Subscribers? If your email doesn't make it to the inbox, it can't get a click! No Inbox. No Click. No ROI.
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  • Return Path's Email Marketing Wizard Quiz!
    If you command of the mystical art of email is unparalleled, then you may just be an Email Marketing Wizard.
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  • 2010 Email Delivery Imperatives
    As you charge ahead in the coming year, learn what three things ISPs say you should focus on to get delivered.          
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  • European marketers don't have the data they need
    To optimise inbox deliverability you need accurate information. Gain control of the inbox and find out why inbox placement rates are critical to calculating true email ROI.
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Return Path’s IN The Know Blog

IN your language: German | French

Jul
27

A New and Improved Sender Score

Robert Barclay
By Robert Barclay
Senior Product Manager

Today we are pleased to announce that we are launching some exciting enhancements to our Sender Score.

In 2005 when we launched the Sender Score reputation measure, it was the first-of-its-kind aimed at giving marketers real insight into how their email messages were being viewed by ISPs and other mailbox providers. Before then, reputation was largely a mystery. There were widely publicized best practices (i.e., keep complaints low, clean your list, don't hit spam traps ...) however ...

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Categories: News

Jul
27

Undercover Unsubscribing

Margaret Farmakis
By Margaret Farmakis
Senior Director, Response Consulting

That's it - I'm unsubscribing from all the marketing emails I receive.

I'm going undercover for three months, removing all my marketing email subscriptions and tracking various data points in the opt-out experience to unearth the sometimes hazy business of the unsubscribe process for an upcoming Return Path email study.

I'm investigating how effective brands are in their response to me opting-out of receiving their emails. I'll also look into whether or not brands are providing their subscribers with a clear unsubscribe option. Failure to do so may result in subscribers preferring to complain to their ISP, if that's the easier option. This could lead to all of the brand's marketing messages getting diverted to the junk/spam folder or being blocked all together.

When it comes to the unsubscribe experience, I imagine many marketers will assume because I've unsubscribed from an email I'm not interested in their brand anymore. In fact, this 'rejection' could be for many reasons

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Categories: Email Deliverability

Jul
26

Return Path in the News

Check out some recent mentions of Return Path

Stephanie Miller discusses "What's on the Minds of Email Marketers" about her experience leading a chat session at eM+C's Retail Marketing Conference & Expo and exposes myths about email on DirectMag.com. Stephanie also wrote an article about ...

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Categories: News

Jul
26

Adopt an Innovation Attitude to Improve Marketing Results

Stephanie Miller, email marketing expert
By Stephanie Miller
VP, Global Market Development

Retailers (or any marketer or publisher) seeking higher conversion rates must adopt an "innovation attitude" to guide them amid a fertile landscape for new ideas, advanced technology and customer behavior learnings. So advised speaker after speaker at the Shop.org Merchandise Summit held earlier this month in sunny Huntington Beach, California. Despite the pleasant weather, attendees stayed focused in the conference rooms (strategically chosen for their lack of windows!). It's clear there is a pressing need to ...

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Categories: Response

 
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