A New and Improved Sender Score

By Robert Barclay
Senior Product Manager

Today we are pleased to announce that we are launching some exciting enhancements to our Sender Score.

In 2005 when we launched the Sender Score reputation measure, it was the first-of-its-kind aimed at giving marketers real insight into how their email messages were being viewed by ISPs and other mailbox providers. Before then, reputation was largely a mystery. There were widely publicized best practices (i.e., keep complaints low, clean your list, don't hit spam traps ...) however ...

Categories: News

Undercover Unsubscribing

By Margaret Farmakis
Senior Director, Response Consulting

That's it - I'm unsubscribing from all the marketing emails I receive.

I'm going undercover for three months, removing all my marketing email subscriptions and tracking various data points in the opt-out experience to unearth the sometimes hazy business of the unsubscribe process for an upcoming Return Path email study.

I'm investigating how effective brands are in their response to me opting-out of receiving their emails. I'll also look into whether or not brands are providing their subscribers with a clear unsubscribe option. Failure to do so may result in subscribers preferring to complain to their ISP, if that's the easier option. This could lead to all of the brand's marketing messages getting diverted to the junk/spam folder or being blocked all together.

When it comes to the unsubscribe experience, I imagine many marketers will assume because I've unsubscribed from an email I'm not interested in their brand anymore. In fact, this 'rejection' could be for many reasons

Categories: Email Deliverability

Return Path in the News

Check out some recent mentions of Return Path

Stephanie Miller discusses "What's on the Minds of Email Marketers" about her experience leading a chat session at eM+C's Retail Marketing Conference & Expo and exposes myths about email on DirectMag.com. Stephanie also wrote an article about ...

Categories: News

Adopt an Innovation Attitude to Improve Marketing Results

By Stephanie Miller
VP, Global Market Development

Retailers (or any marketer or publisher) seeking higher conversion rates must adopt an "innovation attitude" to guide them amid a fertile landscape for new ideas, advanced technology and customer behavior learnings. So advised speaker after speaker at the Shop.org Merchandise Summit held earlier this month in sunny Huntington Beach, California. Despite the pleasant weather, attendees stayed focused in the conference rooms (strategically chosen for their lack of windows!). It's clear there is a pressing need to ...

Categories: Response