The latest on reaching the INbox and earning a response
Conversations about email technology and security
Sep
1
Hotmail is now using a new level of engagement metrics to measure reputation and make inbox placement decisions. You can read about them in my Email Insider column today, but here are the highlights:
Categories: Commentary View Comments
Aug
31
There is a lot of confusion in the marketing media as to what "engagement" means. Engagement is centrally important to email marketing success and many marketers use it to refer to subscriber response and loyalty. Engagement data – by which marketers’ mean opens, clicks and conversion – are vital to marketing success. But these are not the metrics that ISPs mean when they talk about engagement. And, even when they do use the same or similar terms, how they think about those metrics is dramatically different from how marketers think about them.
Categories: Commentary View Comments
Aug
31
First Yahoo!, then Hotmail, and now Gmail. (And soon AOL?) In their ongoing campaign to be the inbox of choice, large webmail providers are rolling out features that reduce email overload and improve the email experience for subscribers by, among other things, highlights messages that the user is likely to deem important. It's still way too soon to tell what this means for the future of email marketing. But it's clear that the "first in, last out" model of email -- one that has prevailed for more than 15 years -- is breaking.
Categories: Commentary News View Comments
Aug
31
In spite of the best efforts of anti-spam staff, end users -- the account holders, recipients of email -- still receive spam. And users want to complain about it, preferably to someone who'll do something to make it stop. So, somewhere in the later 1990s, mailbox providers created an easy way to complain directly to them.
Categories: Commentary News View Comments
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